June Car Month - How can GM, Ford, and Chrysler compete?

Lido Anthony "Lee" Iacocca (/ˌaɪ.əˈkoʊkə/ EYE-ə-KOH-kə; born October 15, 1924) is an American automobile executive best known for spearheading the development of Ford Mustang and Pinto cars, while at the Ford Motor Company in the 1960s, and then later for reviving the Chrysler Corporation as its CEO during the 1980s.[1] He served as President and CEO of Chrysler from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992.

Iacocca was a passionate advocate of U.S. business exports during the 1980s. He is the author (or co-author) of several books, including Iacocca: An Autobiography (with William Novak), and Where Have All the Leaders Gone?

Portfolio named Iacocca the 18th-greatest American CEO of all time.

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Personally, I see Iacocca as the greatest CEO of all time. He resurrected Chrysler from the edge of disaster in the 1980's. His marketing genius and know-how revolutionized the North American car industry.

When someone asked Lee Iacocca how Chrysler can be fixed, he said: "By building cheap cars everyone would want to buy."

It seems North American auto manufacturers are settling back into old SUV habits again. Big engines, ridiculous carbon emissions, and insane specifications. The next big oil spike will hammer out the last of the V8 engines for good. But when? Likely not until 2050, and by that time, everybody who's driving now will either be dead or in diapers.

God help us.